• Getting businesses socialised by helping them engage with their customers and attract potential customers by being more open and social and building relationships.
• Getting businesses mobile ready with mobile friendly websites, smartphone apps, SMS messaging.  
• Getting businesses to focus on their local area by helping them reach out to new potential customers right on their doorstep.
• We are helping businesses grow by adapting to the changing habits of their customers.

Most businesses know they need to market their business but don’t know where to start or haven’t got the time or expertise.  We have the solution.  We have broken the marketing process into 3 areas Social, Mobile & Local – SoMoLo.

The Importance Of Social Media For Offline Business

A simple Google search will likely turn up more information than anybody could want regarding how best to use Twitter, LinkedIn and Facebook for the purpose of online business.  Social media sites are a free, efficient way of marketing to the virtual crowd.  Even though your business might be physical, chances are that your customers are spending a lot of time on these social networking sites.  If your store exists in the real world then working both the social media angle and the traditional means of advertising can give you a double edge over the competition, and that’s not an advantage that should be glanced over lightly.

The Importance Of Local Search Engine Optimisation

Many people get online to search for information about local products and services every day.  This presents a major opportunity for any local business owner to put themselves right in front of those who are looking for what they have to offer.

As a fellow small business owner, I understand that your business is your livelihood.  So you must be constantly searching for new ways to improve and take your business to the next level.  SEO is about making your website attractive to the search engines so that people looking for things relevant to your business find you on the first page of the search engine results.  If you want your website to produce more enquiries and sales then it needs to be on the first page of Google.  If your’s isnt then you need to optimise your website for the search engines.

The Importance Of Mobile Marketing

Most people carry their mobile phones with them at all times and many of them go to bed with their phones right by their sides. The fact that mobile phones have become attached  to their owners is the main reason mobile marketing is so powerful.
If you want to reach out to your prospects and customers, what better way than to contact them on a device that is nearest and dearest to them?  Marketing to mobile devices is one of the most direct forms of marketing to ever exist.

Mobile marketing is one of the best methods of reaching out to prospects and customers.  You will achieve your desired marketing goals within a short time whilst keeping the cost at minimum levels.  The main mobile marketing techniques are,  having a mobile optimised website, a text messaging campaign and now mobile apps for smartphones.

Technology is moving fast and small businesses should move with it by embracing the use of mobile marketing to grow their brands and increase their customer base.

You can ask us about SoMoLo for your business by phone on 01832 733555.